influencing

'Natty or not?' or not (I choose 'not')

The futility of a constant debate about an extreme minority of people, plus: time to move beyond this protein rule; fat doesn't deserve its bad rap; powerlifting made me a better writer. This is Link Letter 156!

The 'core workout' is a scam and it's time to stop

The core workout purveyors know what they are doing. Plus: fasted exercise is not better; culture is stuck; walk backwards up a hill and pause mysteriously every once in a while for the most effective cardio. This is Link Letter 149!

A peek inside the #spon #ad sausage factory

A real influencer solicitation email, plus: a thrilling 3500 calories/day Grubstreet diet, a depressing 350 calories/day NYTimes breakfast; double dynamic progression. This is Link Letter 83!

Something doesn't add up about this Noom ad

Searching for "Noelle, the award-winning weightlifter" of a mysterious Noom campaign. Plus, an actual new protein intake tip, intentional dysentery, and failing skateboarders. Links 33!